Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Data Integration
The process of combining data from different sources into a single, unified view.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Machine Learning
A type of artificial intelligence (AI) that allows software applications to become more accurate at predicting outcomes without being explicitly programmed.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
API (Application Programming Interface)
A set of routines, protocols, and tools for building software applications which specify how software components should interact.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.