1. Monthly Planning: At Method Analytics, we typically create and schedule our content a month at a time per client. This approach allows for strategic alignment with marketing goals, ensures consistent engagement, and provides ample time for approval processes and adjustments based on analytics.
2. Content Creation: Before scheduling, gather all necessary content elements such as text, images, videos, and links. Prepare multiple posts that align with your marketing strategy and upcoming campaigns or events.

Step 2: Access Meta Business Suite

1. Log In: Navigate to [Meta Business Suite](https://business.facebook.com/) and sign in with your account credentials.
2. Select Your Account: Choose the appropriate business account you wish to manage.

Step 3: Open the Content Calendar

1. Navigate to Content Calendar: In the Business Suite, find and click on ‘Calendar’ under the ‘Posts & Stories’ section. This tool displays all your scheduled and past posts, providing a clear view of your content distribution over the month.

Step 4: Schedule Your Content

1. Create a Post: Click on the ‘+’ icon or the ‘Create Post’ button on the desired date in the calendar. This opens the post creation window.
2. Compose Your Content: Enter the text for your post, and add any necessary images, videos, or links. You can also tag products or locations if applicable.
3. Select Platforms: Choose whether the post will appear on Facebook, Instagram, or both.
4. Set Date and Time: After composing your post, instead of publishing immediately, select ‘Schedule’ and choose the precise date and time you want the post to go live.
5. Confirm and Schedule: Review all details, then click ‘Schedule’. The post will now appear on your content calendar on the chosen date.

Step 5: Manage Your Scheduled Content

1. Edit Scheduled Posts: If you need to modify any scheduled posts, simply click on the post in the calendar. Here you can edit the text, change the time, or update the media.
2. Reschedule or Delete: You can also reschedule by dragging and dropping the post to a new date or delete it if necessary.

Step 6: Analyze Performance

1. Check Insights: Use the ‘Insights’ tab in the Business Suite to monitor how your posts perform in terms of engagement, reach, and other metrics.
2. Adjust Strategy Based on Data: Analyze the performance data to optimize future posts’ timing, content type, and audience targeting.

Additional Tips

• Regularly Update Your Calendar: Keep your content calendar up-to-date with all planned posts, campaigns, and important dates. This helps prevent overlaps and ensures continuous engagement with your audience.
• Leverage Best Posting Times: Use insights from your social media analytics to schedule posts during peak engagement times specific to your audience.
• Plan Around Themes: Organize your content around themes or marketing goals for the month, using the calendar to ensure consistent message delivery.

Getting Started

1. Setting Up Your Account
   • To begin, you need a Facebook account. Visit business.facebook.com and select “Create Account.”
   • Follow the prompts to set up your business account by entering your business name, your name, and your business email address.
2. Adding Your Business Page
   • Once your account is created, add your Facebook Business Page. If you don’t already have one, you can create a new page directly through the Business Manager.
   • Navigate to ‘Pages’ in the sidebar, click on ‘Add’, and either create a new page or add an existing page.
3. Adding Your Ad Account
   • If you are planning to run ads, you need to set up or add an existing ad account.
   • Go to ‘Ad Accounts’ under ‘Accounts’ in the sidebar, click on ‘Add’, and choose to create a new account or add an existing one.

Basic Functionalities

1. Navigation and Interface
   • The main dashboard provides access to all critical areas: ‘Home’, ‘Ad Account’, ‘Pages’, ‘Insights’, and ‘Settings’.
   • Each section is designed to give you quick access to various features like ad management, page posts, insights, and account settings.
2. Managing Roles and Permissions
   • Business Manager allows you to add team members and assign them specific roles and permissions, depending on the level of access you want to grant.
   • Go to ‘Users’ > ‘People’ and click on ‘Add’. Enter their email address and select the appropriate role (e.g., Admin, Editor).
3. Creating and Managing Ads
   • Click on ‘Ad Center’ in your page view to create new ads. You can choose different objectives and formats depending on your campaign goals.
   • Use the ‘Ads Manager’ for more advanced functionalities like tracking ad performance, adjusting budgets, and optimizing campaigns.
4. Insights and Reports
   • The ‘Insights’ section provides analytics about your pages and ads. You can track user engagement, reach, impressions, and other important metrics.
   • Use this data to understand what works and optimize your future campaigns.
5. Utilizing Additional Tools
   • Explore additional tools such as ‘Audience Insights’ for detailed information about your audience.
   • ‘Pixel’ is another powerful tool for tracking user behavior on your website to improve ad targeting and return on investment.

Tips for Beginners

• Stay Organized: As your business grows, keep your Business Manager organized by clearly naming your ad accounts, pages, and people.
• Regularly Check Insights: Make informed decisions by regularly reviewing performance data.
• Explore Learning Resources: Meta offers various tutorials and guides to help you maximize the use of Business Manager.

Step 2: From your News Feed, click Pages in the left menu.

Step 3: Select the Page you want to add a manager to. You can click on your ‘Page name’ if it appears below ‘Pages’ or use the ‘Search’ box to find your Page.

Step 4: Once your Page opens, navigate to the Page Settings. Usually, you can find this at the bottom of the left sidebar.

Step 5: Click Page Roles in the left column.

Step 6: Under the section ‘Assign a new page role’, type in the name or email address of the person you want to add as a Page Manager.

Note: This person must be your friend or should have already liked the Page.

Step 7: Click Editor to select a role from the dropdown menu. Choose ‘Page Manager’.

Step 8: Click Add. Depending on your Page’s settings, you may need to enter your password to confirm.

Note: If you have ‘Require admin approval for all posts’ enabled in your Page settings, admins will need to approve this person’s post, even if they are also an admin.

Step 9: The person you requested would need to accept your invitation in order to become a page manager. Ask them to look for a notification or email and accept the invitation.

Important Reminders

• You must be an admin of the Page to be able to add a Page Manager.
• The person you are adding should already like the page or be your friend on Meta (Facebook).
• The individual you added won’t become an admin until they accept the invite.

Make sure to provide the new manager with any necessary further instructions about their duties and responsibilities on your page.

Method Analytics is a premier digital transformation agency that specializes in tracking and enhancing your social media performance. For us to provide these specialized services, access must be granted to your Facebook, Instagram, Twitter, and LinkedIn accounts. Below are comprehensive, step-by-step instructions on how to do this:

Grant Access on Facebook

1. Access Facebook Business Manager
   Log into your Facebook Business Manager. If not set up yet, follow instructions on Facebook’s Help page.
2. Add Method Analytics as a Partner
   • Navigate to “Business Settings” in Business Manager.
   • Select “Partners” from the left-hand menu.
   • Click the “+ Add” button, select “Give a partner access to your assets”.
   • Enter the Partner Business ID provided by Method Analytics, then click “Next”.
   • Choose the assets to assign (Pages, ad accounts, etc.), and assign them.
3. Assign Relevant Permissions
   Upon adding, assign necessary permissions for managing pages and ad accounts.

Ensure you have admin privileges to assign permissions

Grant Access on Instagram

1. Access Instagram Business Manager
   Log into your Instagram account on the app. Tap on your profile picture at the bottom right, then tap the hamburger icon (three horizontal lines) on the top right to access settings.
2. Add Method Analytics as a Partner
   • Tap “Business” or “Creator” settings.
   • Select “Branded Content”. Toggle on “Require Approvals”.
   • Tap “Approved Business Partners” then “+ Add Business Partner”. Type in “Method Analytics”, then Tap “Done”.

Ensure your account is a Business profile to see the “Branded Content” option.

Grant Access on Twitter

1. Access Twitter Ads account
   Log into your Twitter account and visit Twitter’s Ads page.
2. Add Method Analytics as a Team Member
   • Navigate to “Account Settings”.
   • Click “Edit access to account”.
   • Under “Add more users” section, input Method Analytics email ID and choose role as “Ad Manager” or “Campaign Analyst”.
   • Save changes.

Ad account access isn’t required for handling normal Tweets and account analytics.

Grant Access on LinkedIn

1. Access LinkedIn Campaign Manager
   Log into LinkedIn account, access LinkedIn Campaign Manager.
2. Add Method Analytics as a User
   • Navigate to respective account from account list.
   • Click “Tools” drop-down > “Account assets” > “Manage access”.
   • Click “Edit” on top-right of pop-up.
   • Click “+ Add User to Account” button.
   • Enter email address of Method Analytics’ LinkedIn personal profiles.
   • Choose a role from the list for Method Analytics.
   • Click “Save”.

By following these steps, you successfully grant access to Method Analytics for your social media accounts. This access will allow us to provide an in-depth analysis of your current social media performance and help tailor a strategy for maximum impact.

If you need assistance or encounter issues, don’t hesitate to reach out. The team at Method Analytics is always ready to assist you. We look forward to boosting your business’s social media performance together!